Why Use Video?


Why Use Video?

A picture is worth a thousand words so how valuable is a video? Video marketing may be one of the newer tools for your marketing strategy, but it is certainly one of the most effective. Video marketing keeps up with the lifestyle of the average on the go consumer without the need to read through an article. It presents the consumer with all the information needed in a neat, visually narrated package that can be viewed quickly on a smart phone or computer anywhere. It has become so popular that by 2019, video is projected to claim more than 80% of all web traffic. If that doesn’t convince you to use video, maybe some of these ideas will.

Better Conversion, Better Sales- People love to have things explained and demonstrated to them before buying a product. The proof is in the pudding if you will. By adding video to your marketing arsenal, your sales will rise and conversion (the rate of how many people visit your site vs buying) will go up. In fact, studies show that adding video will boost sales by 74%. And if that statistic doesn’t sell you, other studies show that after watching a video a consumer is 64% more likely to buy the product shown. And a whopping 90% of consumers claim that video helps them decide to purchase a product.

Clicking Through SEO and Email- Search engines are tricky tools to learn and use. But with the right accessories, a company can be one of the first hits on a search. Using video is one of these tools. By adding a video to your site’s landing page, it helps improve your company’s SEO value, raising your click through rates. Not only adding video to your landing page raises these numbers but adding video into email can boost click through rates by 200-300%!

Do You Remember?- Vision is our largest sense, and the majority of information our brains process is visual. People are more likely to recall a brand based on a video than text based content. In fact, according to Hubspot, 80% of customers recall a video they had seen in the past month. That’s a huge amount of recall which will translate into better sales and word of mouth marketing. With better recall, sales and traffic only go up, making your business that much more successful.

On the Rise- Technology is literally changing the world around us daily, and is re-defining marketing. With video being part of this, it is no surprise that video consumption is rising swiftly. According to Youtube, mobile video consumption is rising by 100% each year! With those kind of numbers, the argument of video vs non-video is easy to conclude.

Video marketing ultimately comes down to seeing is believing. If you believe your product is good enough to be recorded, and then sent into the vast, worldwide web, your customers will believe it as well. With rising SEO results, increased conversion and sales, and video being on the rise in general, it’s a no- brainer to include this tool in your marketing toolbox.





Image 1: http://skyrocketgroup.com/services/video-marketing/

Image 2: http://screamingeagle.co.uk/2016/02/08/videomarketing/