What You and Your Business Can Do During Times of Need

 Photo by McIninch/iStock / Getty Images

Photo by McIninch/iStock / Getty Images

What You and Your Business Can Do During Times of Need

Life is busy. You’ve got work, family, school, personal, and professional goals, etc. The list goes on and on. But while your life continues at its fast pace, there are times of crisis that cause other peoples lives’ to stop. This can be to environmental or domestic terror. With hurricane Harvey wreaking havoc this past week, and a half and Irma making landfall, it is easy to get swept up in “relief fever.”

While “relief fever” may seem positive and productive, it can take a lot of mental and physical work, and it may not be the best way to contribute to those in need. While the “fever” is one way to react, a more adverse reaction may be to shut down. This is an understandable reaction because so much is happening with hardly time to respond and react to one situation before another arises.

A small gesture, that can be done at the business and personal level, is acknowledgement and remembrance. Hurricane Katrina and September 11th are prime examples of remembrance and acknowledgement. While it is a shame that it takes tragedy to bring people together, Katrina and 9/11 are prime examples of people coming together to support one another and their community. I was only nine when 9/11 occurred. But I could feel the change in climate of the United States ever since. And every September 11th since then, I feel it every year. It is a beautiful feeling seeing people work towards a common goal. While the aftermath of 9/11 brought people together in a beautiful way, the humanitarian buzz is not sustainable. As previously mentioned, acknowledgement and remembrance are great ways to contribute during times of need, another great method for contributing is monetarily.

With owning a business, whether it has a physical space or exists online, you have a platform and ability to to make a difference. Not just through the services your company provides, but in a humanitarian form as well. Companies such as Verizon and Pepsi Co  are offering up thousands of dollars. And businesses such as Sprout and H-E-B are raising money and trying to get local business to help in the relief. Another example from a small business, and while fictitious, is Tom Haverford’s Rent-A-Swag donating ten cents of every dollar that is made.

Whether it be monetary or simple acknowledgement, what can your business do to help?  

 

https://www.cbsnews.com/news/best-intentions-when-disaster-relief-brings-anything-but-relief/

https://www.bizjournals.com/houston/news/2017/08/28/local-national-businesses-offer-assistance-to.html