Using Social Media to Build Relationships

Using Social Media to Build Relationships

 Photo by ALotOfPeople/iStock / Getty Images

Photo by ALotOfPeople/iStock / Getty Images

As many of us know, the internet has made the world smaller and more connected. Over the past few years, social media has also done this (and even more so). It can help build and strengthen relationships that don’t often have the opportunity to do so in person. It helps people to not feel alone in specific situations.

With social media, you can interact with someone on the other side of the world. This means that you can reach more people you might not otherwise have been able to. It makes it seem like they aren’t so far away. You can also apply this locally to. It helps you to connect with people in your area and get more involved where you are.

It’s give you the ability to pay attention to what people are saying. This also means perspectives from all types of people with different views in various locations. You can actually get involved in online communities to do this so you aren’t just a fly on the wall. Conversations can be meaningful and insightful. Engagement makes a world of difference. This helps build your network of people- it helps to raise awareness of what you’re doing. You might even find a champion of your cause- someone to help spread the word about the work you’re doing with genuine excitement. It can help you find content to share with your networks as well. 

You can build up your network and your visibility. Truly being involved and using social media to build and maintain relationships helps your image. It shows that you care about what people and other organizations are doing. 

Social media has become a part of strategies for businesses and artists. It’s usually used in terms of marketing, but it’s also a great tool to help create and build relationships. Now of course, this can help with marketing when you are genuinely engaged online and building relationships. It’s all about making sure you’re actually a part of the conversation and learning from what you see and read. Just posting and getting on someone’s newsfeed is a part of it, but it shouldn’t be the final step. Another big part is to actually engage with your followers, people you follow, and the online communities that might be related to the work you do. That's how social media can be used to help build relationships.