Tips for Businesses this Holiday Season

Tips for Businesses this Holiday Season

holiday-decorations_166545395_1000px.jpg

With the holiday season fast approaching, we all know that things are going to get a little hectic. If you have an actual store front or retail location, you might even see a jump in sales. All of this is great but are you ready for the holiday rush? Here’s a few tips and tricks to help you gear up for the holiday season.

Plan ahead! 

This may seem like a basic tip, but it’s one of the most important ones! Preparation and planning ahead is always a good idea, especially around this time of year. Knowing the dates of the big events, like Thanksgiving (November 23rd) or Black Friday (November 24th) can really help when it comes to figuring out how much stock you may need to order, or how many people you have on staff. It can even be helpful to have a couple extra people on hand to help on those days where traffic is higher than usual.

Organize!

Organize, organize, organize! Nothing is worse than being in a messy store with items strewn all over the floor or shelves. With so many people coming and going, you'll find out quickly that your products are going to end up misplaced or even broken. Try to make sure that you, your staff, store, and stock room have a system in place to maintain organization. This will not only help customers better find the products, but allow you to find them too!

Shop Small Saturday!

Get involved in Shop Small Saturday. On November 25th, businesses across America participate in Shop Small Saturday, a little nod to the small businesses that often struggle during this time of year with big store competitors. By highlighting local businesses, it encourages people to go out, shop small, and support local businesses. This is a great thing to be a part of and can easily help boost your sales. There’s even an online map locator that helps people find small business participating in their area.

Online presence!

If you're on Facebook, other social media platforms,  or have a dedicated website, make sure it’s up to date! Inform your costumers of holiday hours, special seasonal discounts, promotions you plan on having, and be prepared to answer received though email or social media. Take a few minutes before the start of each day, or at closing, to ensure your social media accounts are running smoothly. You wouldn’t want your customers missing a sale advertisement because your Facebook post didn’t upload correctly.

And lastly have fun!

The holiday season is stressful enough with planning, making time for family, and shopping for gifts. The last thing you want to do is be a Grinch about it. Put up seasonal decorations, or have a small after hours themed event for your team! Morale boosters around this time of year are always appreciated. Remember to breathe and just have fun!

As long as you keep a level head and don’t stress the small stuff, you’ll be okay. Take into account that customers might are usually stressed too, and it’s your job to help them out this holiday season.

 

 

Sources:

http://seongo.com/4-business-tips-keep-classy-holiday-season/

https://money.usnews.com/money/blogs/my-money/2012/10/05/5-ways-to-get-your-small-business-prepared-for-the-holiday-rush

https://smallbiztrends.com/2014/10/holiday-marketing-tips-retail-store.html

https://www.americanexpress.com/us/small-business/shop-small/

Image source:

https://nrf.com/blog/3-tips-involving-your-community-small-business-saturday