SEO: Plain and Simple


Search Engine Optimization, or SEO, is a practice that makes your web page accessible through internet searches. The definition of Search Engine Optimization, or SEO, is: “the process of choosing targeted keywords and keyword phrases related to a Website so the site will rank high when those terms are part of a Web search.”

Essentially, the more you utilize SEO, the closer to page one your website will be in a search engine. The keywords used on a website or blog post affect how search engines such as Google find them and display them in the search results.


Top ways to utilize SEO

  • Use accurate and unique descriptions. If each page has its own description, then more pages will show up in a search.

  • Create tags for each post. This creates even more things that can be pulled for a search.

  • Use titles that are brief and descriptive. Don’t make the reader guess what the post is about. You don’t want to waste the reader’s time with a clickbait article title.

  • Create URL links containing words.


In order to stand out amongst the countless other websites that pop up in a Google search, utilize SEO practices so that your website can stand out.



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