New Year, Same Business!

new years frssh starts.jpeg

      Another year has come and gone, and we find ourselves looking down the long end of a new year! This is the perfect time to think about the year in the long term, as well as the short term, as in the next few months. Right now, it might be a tough time of year for your business. The holiday rush is over, all the end of the year sales are done, and now comes the “slump,” or the time of year in which business tends to slow down. Here are a few tips to help get you out of the winter slump and on to bigger and better things this year!

Remember to stay active!

      It may seem like a no-brainer, but staying active in your own store is key. You wouldn’t want to walk into a store and find only a few people standing around doing nothing. Staying busy and attentive is helpful to any customer who walks into your store. By staying active in your store, you can be on top of things and help the customers find what they need. Additionally, stay active on social media! Just because business slows down in the store doesn’t mean you have to stop being actively engaged on social media. By staying active on social media, it reminds the customer that you’re still there, even if they haven’t ventured out into the cold for a while. By regularly posting on social media during these down times, you might spark up some interest in people who haven’t been to your store in a while and it may even drum up some business from people who have never been to your store at all.

Take Advantage of the Down Time

      Winter will often bring a slowdown to your business and that’s okay! You can use these times to your advantage. One of the things you can do is take stock of what you have, literally and metaphorically. The slowdown is an excellent time to do any sort of major inventory checks that need to be done. It’s a good time to do this because you won’t always be busy with customers. You can also delegate some of these tasks instead of them being solely up to you. Then once you’re done with that take a look around and see what you have. “Do you like where you have come from last year? Are there any things you would change about this year going forward?” and any other sorts of reflective questions about your business. Reflecting on the past year isn’t just for personal new year’s resolutions.

Try New Things!

      Right now, might be a good time to try out new things. You may want to start small here as to not overwhelm yourself, or the customers. Maybe you’ve wanted to bring in some new products, or maybe you’d like to rearrange the store a little. Another idea to try might be to work on the store cosmetically, such as a fresh coat of paint. Go ahead and do so! Some small changes may help to get the other creative juices flowing and see what else you can come up with in order to keep your business fresh and new. Customers might appreciate what you’ve done with the place and they might even like how you’ve rearranged the store. As far as bringing in new products, gauge what your customers reactions are. Do they seem interested in these new things or are the passing over them without a second glance? It’s a great time for a trial period of products because its not going to hurt you in the long run to take a small chance during these next few months.

Stay Positive and Flexible!

      Lastly, remember to stay positive and be flexible! You might get a little hard on yourself because you aren’t doing as well during this time of year. Yes, there are going to be busier days and slower days, and that’s okay. This is a weird time of year for everybody, so you need to remember to stay positive. Just keep a positive mental attitude and remember this is only temporary! With the new season of spring right around the corner, things are about to start coming up roses for your business.

 

Sources:

http://www.rogerseip.com/dont-freeze-in-panic-survive-the-winter-business-slump/

http://www.verticalresponse.com/blog/how-to-survive-the-winter-marketing-slump/

https://www.salesimpact.nz/blog/how-to-get-through-a-winter-slump/

Image Source:

https://hackernoon.com/5-new-years-resolutions-337426f4ea5d