Overlooked Necessities in Building a Brand

Building a Brand

Overlooked Necessities in Building a Brand

Building a business from the start can be very difficult. You are excited and full of hundreds of fresh new ideas that you know will take you, your brand, and your business straight to the top. You are flooded with so many different emotions. Many of these emotions are positive such as joy and excitement, while others can be challenging to overcome, including anxiety. It is important to remember that when operating a business we are never so anxious that we move too quickly and make decisions that will not benefit the business. There are things that startups and small businesses must know before they can take their business to the next level. If they are able to Identify these things, their business plan will be more streamlined and their work will become more focused and manageable.

Two very simple things are crucial to establish a proper brand:

1.       Know your niche

Every business from the start needs to have a focus. A business needs that “one thing” that allows them to stand out from their competitors. If you are selling physical products, there are many different types of niches your business can have. The price of your products can be a niche, the delivery of your products can be a niche, the packaging of your products can be a niche, and the uniqueness of the product itself can be a niche. No matter what the niche is, you must identify your niche, and use that to your advantage. If you are not focused on perfecting any one aspect of your business, it could be hard to sell your product.

If you are a service based business, a niche allows you to stand out from the services of your competitors. You need to know how to present this information to all of your targeted clients. You need to be passionate about what makes you different, and you need to be able to convey your feelings through speaking and in writing. In sales and business development, you need to be able to speak to people face to face, over the phone, and through email and other written channels. Being able to sell your niche is very important, which brings me to my next point.

2.       Know your voice

Knowing the voice of your company will help your build a great brand. You should think about the tone of your emails and how you want to interact on phone calls. Every piece of marketing material should have the same tone and feel. You should base your brand and the voice of your brand off of a clear vision statement and mission statement. A vision statement is a concise statement describing what your business wants to see the world become through the existence of your business. A mission statement is slightly more elaborate than a vision statement, and describes the purpose of your business and how you plan to achieve your vision.

Coming up with a strong vision and mission statement will help your business find its voice. It will set a clear expectation of what the business expects to accomplish, and how it plans to accomplish it. Your voice will be born out of your vision and mission statements. Your mission will guide you on how to speak to customers and potential clients with the target of the vision in mind. When a customer receives an email, receives marketing material, or views your posts on social media, the voice has to be the same. If you are struggling with the concept of finding a voice, it is important to find a social media company who can not only manage your digital assets, but will help you identify the tone and style that you want to deliver to your future customers.


Before you even start a business you need to know what makes you stand out. It could be argued that you need to create a vision and mission statement first, but if you are unable to identify your niche it is unlikely that you will have a successful business at all. There has to be something different about what you offer, and you have to set a clear expectation of your goals. These two simple things will prepare you to be more organized moving forward in your business. It’s never too late to rethink a business strategy and work up a vision and mission statement if you do not already have one. Today is a new day, and this day could be the day of a stronger, healthier, more focused business.