Are Aesthetics Forever?
Aesthetic. A word that has become its own trend in the digital world. If you're a user of any social media platform, then you have heard of it. Or maybe you've used it yourself.
As a noun, Dictionary.com defines it to be "a particular individual's set of ideas about style and taste, along with its expression." Whereas the adjective form of aesthetic is defined as "relating to the science of aesthetics; concerned with the study of the mind and emotions in relation to the sense of beauty."
There's nothing wrong with having an aesthetic. Having one makes it easier for you to establish a brand, create a following, and connect with others. As a social media user, you will know exactly what you are going to post, and your followers will know exactly what to expect from your posts. This guaranteed flow of persistent content will build your online identity. But after a while, your aesthetic will become boring, redundant, and predictable.
So how do you keep your posts exciting?
Any progress would be made by breaking the aesthetic box. When you create an aesthetic, you create limitations for yourself where only certain posts fit within the aesthetic standard. Anything that doesn't fit isn't accepted.
There have been so many times where I've heard (and I'm sure you have as well) "I really want to post this but it doesn't fit my theme." If you find yourself guilty of saying this, you might not be considering the limits that your are putting on your creativity and honesty. If the post excites you, then you should post it! People appreciate the truth, and if you aren't being honest with your content, then there isn't a place for it online.
What social media users need to realize, is that you are your brand. And like any human being, you are always changing. Don't prevent your own growth by placing yourself in one aesthetic box that you don't believe in. If you have an aesthetic that works for you- stick with it. If you don't, feel free to welcome change.